T-Mobile and Fender Team Up on Guitar Inspired Wood Grain Phone
Date: Monday, October 12 @ 08:03:47 EST
Topic: Guitar News


T-Mobile is teaming up with guitar maker Fender to launch a wood-grain finished edition of its MyTouch 3G smartphone, complete with 3.5mm audio jack and exclusive audio and video from iconic musicians.

The Bellevue, Washington based carrier said the handset runs on Google's Android operating system for services such as Google Search by voice, Google Maps with Street View, YouTube and Picasa.

It also comes with "Sherpa," a new application that learns and recommends favorite food, stores, and attractions based a user's preferences.

Additional features include 3.2-megapixel camera, music player and access to social networking sites such as Facebook.

While this is the first time a guitar maker has helped design a phone, luxury brands have teamed up with handset makers in the past.

High-fashion retailers Christian Dior, Dolce & Gabbana, Giorgio Armani, Prada, and even Danish audio maker Bang and Olufsen, Swiss watch maker Tag Heuer and Italian sports car maker Ferrari, have all launched devices to add new revenue streams.

Last month, Sony Ericsson announced a tattoo-inspired phone with vintage clothing brand Ed Hardy, while Samsung developed a handset embedded with 126 precision-cut crystals with Swarovski.

T-Mobile did not disclose the price of the MyTouch 3G Fender Edition but said that it will be launched later this year.







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